Pygmalion Studios

The truism of "perception is reality" is well known in retail sales. It means that whatever the customer perceives is more important than what is objective fact. Your retail associate may only be trying to conform to a new company policy, but if a customer perceives that his or her business is unwanted, you will lose sales. Disorderly shelves and cramped aisles can have the same negative impact as a grumpy salesperson. The same can be said for your printed materials or company website; if you are perceived as being thrown together on a shoestring, homemade or hard to use, then that is reality, despite the objective facts of the situation.

Continue reading "Perception is Everything" »

---

Posted by The Pyg at 09:21 PM | Permalink | Comments (0) | TrackBacks (0)

At Pygmalion Studios I have implemented a design process dedicated to generating the best results for my clients. This design process is broken down into five distinct phases: research, concept, execution, publishing, and analysis.

Continue reading "The Design Process" »

---

Posted by The Pyg at 10:52 PM | Permalink | Comments (0) | TrackBacks (0)

The general purpose of these articles is to define and educate buyers of graphic design services. This particular article strays from that stated purpose, so some readers may wish to skim the technical discussions which form the focus of the first part of the article, and skip to the “Why Does It Matter to Me?” section that discusses the ramifications of designers knowing the tools they are using.

 In your local hardware store, there is a section devoted to tools, and in that section is a subsection devoted to hammers. 

Continue reading "A Wrench is Not a Hammer" »

---

Posted by The Pyg at 09:01 PM | Permalink | Comments (0) | TrackBacks (0)